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Recognised the Kapow Card medium. |
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Were regular Kapow Card users. |
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Would use Kapow Cards if distributed in their area. |
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Stated that Kapow Cards influenced their purchasing decisions. |
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Considered Kapow Cards a valuable & positive concept. |
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Preferred Kapow Cards over other forms of unaddressed mail. |
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Carried their Kapow Card wallet on them, in their purse or wallet. |
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Kept their Kapow Card wallet for the full three months. |
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Would share or pass on Kapow Cards to family & friends. |
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Preferred immediate reward oriented Kapow Card offers. |
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| Online research conducted by Kapow Advertising Australia 2006. Field research conducted by Clahsen Research 2002. Research conducted across four socio-economically diverse Kapow regions encompassing bi-gender 18-30, 31-45, 46-60+ age demographic. |
